Fruli Strawberry Beer is available in the US
You can now get Fruli beer in the USA – Fruli is imported and marketed in the USA by PUSA of Littleton, Colorado.
It’s a success story from five star hotel bars to mainstream bars throughout Britain and from Scandinavia to the Mediterranean. Canada is now quaffing Früli, and with Van Diest’s first shipments of Früli bound for US ports this month the USA is next on the Früli success list. Früli is a delicious, fruity alternative to European lagers and it has shown unparalleled sales growth in Great Britain and Continental Europe over the last five years. “When people try it, they really like it,” says Früli Export Manager Dick Humphries. “And we think the American consumer will absolutely love Früli. Like Great Britain, Americans enjoy a quaffing beer culture, and Früli strawberry beer is most definitely a quaffable drink.”
In the U.S., Fruli will be available in both bottles and kegs.
U.S. importer, Jeff Coleman, President of PUSA, says Früli’s performance in Great Britain is what led PUSA to bring Früli to the USA. “Nearly 1,000 pubs in Great Britain already carry draft Früli,” said Coleman. “Customers enjoy it as a refreshing long drink and the bars and pubs serve it in half pint or pint glasses as they would with any up-scale, quality beer.Some upscale boutiques merchandise it with a bowl of fresh strawberries on the bar in order to create customer awareness and interest. But yes, it certainly is a quaffing beer and customers often drink glass after glass!
As an exciting new entry into the US market, Früli will inspire restaurateurs’ creativity, as I’m sure we’ll see it served across many types of venues and in varied ways of presentation.” Früli was a gold medal winner at the International Beer Competition 2004 and the London ‘Time Out’ magazine compared it to a “strawberry smoothie with bite.”
Look for Früli in both on- and off- premise accounts across the USA
Please feel free to email us!
USA(@)fruli.be – remove the brackets, and we’ll get the email as soon as you have sent it. Alternatively, please just use the contact form on the site.
Availability in the US – State By State:
We hope to be adding to these states with full lists of availability in due course: